Julie Anne San Jose Must Return To Her Music Roots

Julie Anne San Jose ended 2024 on a high note; She is the Calendar Girl for Ginebra San Miguel, The Clash and The Voice Kids were both successful in the ratings, and she's hailed as Aliw Awards Entertainer Of The Year. But one thing I wish for her in 2025 is for her to go back to making music.

While she continues to sing on AllOutSundays and on anything GMA puts her, but let's be honest: her music career has stalled in the past few years. Did you know that the last Album she had was not even an Album but just an EP and it was already more than six years ago? It's also her first and only EP under Universal Records, while the only great song she had since leaving GMA Records (which is now dead, by the way) is a rendition of Parokya Ni Edgar's "Your Song''. Since then she only had occasional and forgettable singles.

We can all hate GMA Records for burying themselves, but you have to admit, at least they gave Julie three full albums, and all were commercially successful, which makes me wonder if maybe it's time for Julie to once again make her music more commercial rather than personal.

Don't get this wrong, I'm not critiquing Julie's artistic depth and creativity. However, in an increasingly competitive music landscape, a shift back to a more commercial approach could prove beneficial for her long-term success. A commercial approach doesn't necessarily mean compromising artistic integrity. It's about finding the right balance between artistic expression and audience appeal.

Revisiting her Pop Sweetheart roots may not be a bad idea, after all, it's what made us love her in the first place. Her first album is still legendary; for me, none of her recent works can touch It. There is a reason why It's one of the most successful albums in history. "I'll Be There" is still her signature song, Its other single, "Enough", and even its B-side tracks, "For Everything" and "Glad It's Over", can compete with the current pop trend, while her renditions of "Let Me Be The One" and "Hold On" have more soul than her recent ballads.

Perhaps Julie could and should collaborate with her past songwriters to develop music that relates to not just with her loyal fans but with casual listeners as well. By connecting with a wider audience and expanding her commercial success while staying relevant to current pop trends, she can ensure a longer career while continuing to showcase her undeniable talent and artistry.

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